Gustaf, the one half of the founder duo, lived in Venice, California for nearly a decade. While living in Venice, California he got very influenced by people’s iconic and effortless style. He saw men driving vintage sports cars wearing sun-faded denim, classic white tee’s, boots and a vintage sports watch on the wrist - something totally different from where he was used to in Sweden. Gustaf found this everyday ”king of cool” lifestyle very inspiring and it made him strive to live a life on his own terms. Chasing his own dreams by starting Veville and making it a symbol for living a life that will be a great story to tell someday…
