Gustaf, the one half of the founder duo, lived in Venice, California for nearly 10 years. While living in Venice, California he got very influenced by people’s iconic and effortless style. He saw men driving vintage sports cars wearing sun-faded denim, classic white tee’s, boots and a vintage sports watch on the wrist - Sports watches paired with a well worn leather band or a casual Nato strap. Gustaf found this everyday ”king of cool” lifestyle very inspiring and it made him pursue living a life on his own terms. Chasing his own dreams by starting Veville and making it a symbol for living a life of ultimate freedom. Living life doing things that you’re passionate about!