"I find inspiration in those who dare to go their own way in life - icons or regular people, doesn't matter."

The opinions about Los Angeles are many, but one thing you can’t take away from it are the endless possibilities to go your own way and live the life of your dreams. Nothing feels impossible and that was something Gustaf experienced first hand when he lived there. His entrepreneurial spirit aligned perfectly with the feeling of freedom that the city offered. So naturally when he graduated from university he decided that his life should be about going after his dreams. And that’s what Veville is all about - We believe that the people who value their time and dare to go their own way are the ones who makes the world a more inspiring place to live in.